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Case Study · Zenlio Local

Twenty-five years on the tools, given a site as careful as the work

Robert Burns has spent twenty-five years reading London's stone and brick before he touches it: DOFF, TORC, lime mortar, the full heritage-approved kit. We built Trebor Restoration a 34-page site that leads with the diagnosis, not the sales pitch, and put thirteen long-form guides behind it that no competitor in this trade has bothered to write.

Trebor Restoration
Stone & brick restoration · London & the South East
FounderRobert Burns
StatusLive
Pages built34
Service pages9
Coverage areas4
The Grain guides13
Visit the live site
Cleaned Portland stone frieze with carved medallions, City of London
The frieze the homepage leads with: a Grade II listed Portland stone facade in the City, DOFF cleaned back to its original hand.
What we built
34
pages across services, coverage areas and education
9
service pages, from stone cleaning to facade restoration
13
long-form guides in The Grain, Trebor's education hub
25+
years on the tools before a page of copy was written
From around the site

The diagnosis is the pitch

Robert reads the material before he chooses a method. The site does the same: every page names the stone, the soiling, and the reasoning, before it names a price.

The project the site leads with

City of London, back to the original hand

BeforeSoiled Portland stone frieze before DOFF cleaning
AfterCleaned Portland stone frieze after DOFF cleaning

Trebor is Robert backwards. That is the whole brand in one word: a specialist who puts his name behind every survey, every method statement, every scaffold that goes up. Twenty-five years reading Portland stone, London stock brick and the soot that decades of London air leave behind. The building was never the problem for Robert. Proving it to an architect or a conservation officer before he had a website was.

The work first

We built the site around four projects Robert had already documented properly: a Grade II listed frieze in the City, a baroque pediment in Westminster, a chimney stack in Central London, and a Grade I listed Ionic column. Each one names the stone, the soiling, the method (DOFF at 150°C, TORC vortex aggregate, lime repointing) and, where it applies, the conservation officer who signed it off. That specificity is the trust signal. Nobody fakes a method statement for a Grade I listed column.

Then the education layer

Nine service pages cover what Trebor does, from stone cleaning to facade restoration, each written to answer the question a building owner has before they call rather than after. Behind those sits The Grain: thirteen long-form guides on DOFF versus TORC, why pressure washing ruins Portland stone, how to read a facade's staining pattern, and more. No competitor in London heritage restoration has an education section at this depth. It was the single biggest opportunity on this build, and Robert had the material knowledge to make it credible rather than generic.

Where it sits now

The site is live at treborrestorations.com, covering four areas of London and the South East. It is early days, so we are not going to quote you traffic or enquiry numbers we do not have yet. What Robert has now is a site that reads a building the way he does: method before claim, evidence before pitch.

The goal is always the same: to bring a building back to itself, without erasing what makes it old.
Robert Burns
Founder · Trebor Restoration

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